At my housegroup tonight my friend mentioned something that Absolut Vodka are doing tomorrow in London. Their new advertising campaign is about doing acts of kindness in exchange for items, instead of in exchange for money. More info can be read here. Traders at Berwick Street market are implementing this idea tomorrow, I would love to see how this will work. Our housegroup conversations came out of talking about how we should aim to live as Christians, and how this is played out in the 'secular' world, even if this example is for an ad campaign!
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